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Kyle Reid Investigates Social Networking ROI
June 1st, 2010 | Posted in SEO.As a starting point the following 4 Key Performance Indicators or KPI should be closely monitored during the early stages of your Social Media campaign or web application launch for your best shot at success. The 4 areas are; User Engagement, Time on Site, Volume of New Content and Sponsorship ROI. There are separate reasons for each of these key metrics. They can be described as follows;
Your network will only be as interesting as the people who are on it. You will want to attract and maintain the best possible contributors in your circle. Just because people visit your home page, it doesn’t mean that they are being affected by what your site has to offer. If you find users are not engaged, find new ways of drawing them in and keeping them close.
Another important factor to consider is how long users visit your site for. Your average number of pageviews may affect the overall time which a user stays on your site. In rare cases, a single page will take up the majority of a user’s visit. Multiply these numbers by two to get a realistic picture of how things will be when you upgrade the structure of your community.
Vol Volume of Content – Because Social Media puts the power of adding content, a post, a video or an event in the hands of any individual user, you should intend to closely monitor the number of, and speed with which new content is created.
Your expansion into new geographical markets will be heavily impacted by the volume and frequency of created content. If it takes a long time to fill the pages in one city, next time, you can have different expectations when expanding into a particular region.
Sponsorship ROI – This metric is unique in that it depends largely on the time spent on site by our users. That being said, I believe that a higher CPM rate will be acceptable based on the premise that all advertisements will be sport-related which is contextually relevant to the user base. In Version 1.0 of your Social Media site you should seek to migrate current sponsors or your competitor’s sites for free or for a very low price, but expect to watch the impressions in order to attain a growing CPM price.
Would you believe that CPM is more valuable in terms of smaller, hyper-specific sites, as opposed to broadly focused networks? It’s true.
Author Kyle Reid has devoted his whole life to researching Web 2.0. Have a desire to determine the truth about the things Kyle Reid can easily do for you? That’s the reason Kyle Reid is here! You’re sure to discover it is incredibly effortless to achieve the rewards of ordering with Kyle Reid.
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- The best way to Make the most of Your Social Networking Campaign
- Social Networking Used For Internet Advertisement
