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Your Domain Name Will Get You Free Visitors – Perth Website Designer Tips
June 8th, 2010 | Posted in SEO.The actual process of web design actually begins by selecting the appropriate domain name for your company or business. There are a lot of views regarding domain names and what you should be looking for when deciding on a name. In my experience it relies on how large your business is currently and whether your company name or brand is known in the community or marketplace.
For example if you were Coca Cola, which is a worldwide brand and is known by most people on the planet, there would be little point in getting a domain name such as sodapopDOTCOM or carbonateddrinkDOTCOM People know the brand and would look for you under cocacolaDOTCOM . Using this strategy as part of your web design process would be a wasted effort.
You are probably a small or maybe even a medium sized company that probably mainly works in your local area (mainly a specific metro area) or even across the nation. You would probably want to optimise the amount of potential customers to your website for the very lowest amount of financial cost. I would say that if this is you then often the most efficient way of doing this, is to have a simple two domain strategy for your enterprise’s website presence.
I would like to explain this by way of a typical local business example. Lets assume that you are a local handyman or tradesmen that constructs concrete retaining walls as a business but your business is called TRJ Constructions. If you have not had any real marketing or maybe even very little marketing, then the likelihood of someone searching for TRJ Constructions except if they know you, is pretty much zero.
There is one thing you could do such as spending a large amount of time optimising your business website for the key phrase “concrete retaining walls”. You might also make a lot of forum posting and micro blogging on twitter or create your own blog posts. You may go to the trouble of putting yourself in a great many website directories, create blogger blogs and facebook pages etc. but that will take a not inconsiderable amount of time and a definitely effort. As for me time is money, so this will be an expensive exercise because it steals my time that could be used elsewhere if you run the company yourself.
One alternative is to get two domain names, one for the customers who know you and the other for people searching by the type of service you provide. The first would be concreteretainingwallsDOTCOM or something similar to that. You may even have to have concrete-retaining-walls-yourareaDOTCOM or you will find some close variation and then you would purchase your business domain name TRJconstructionsDOTCOM for example.
Domain names that are related to key phrases (concreteretainingwallsDOTCOM) will certainly achieve a far superior result in the major search engines such as Bing and Google. If you only placed yourself in 6-12 FREE local specific web directories such as Hotfrog in many western countries and in our country Australia truelocal which is aligned with Bing and Yellow pages , as well as creating a basic Google map (which is free) with the same address as shown on your company site and in the web directories, there is a strong possibilitiy that you will achieve a front page position or close to it without a great deal of effort assuming your website is structured properly.
At this point you are probably thinking about what am I going to do with the other domain name (TRJconstructionDOTCOM) that I suggested earlier that you buy. Well, simply redirect the site TRJconstructionsDOTCOM to concreteretainingwallsDOTCOM By doing it this way you can put this domain address on your business cards and given that as long as you make sure that you put your logo or business name at the top of your site, your customers will easily realize that they are certainly at the right website for your company.
The simple strategy of employing this two domain strategy as part of your website design process, can easily get free traffic to your website (assuming your website is structured correctly) without all the financial costs associated with it and the SEO (search engine optimisation) work that is required if you are using just your company name in the domain name. If your business flourishes and becomes a household name, you always have the option of transferring the website onto your business name domain or alternatively design a new website entirely and keep the keyphrase related site.
If your business needs help marketing online talk to a Perth Web Designer 9350 9392 or visit Web Wizards website with lots of great information about Web Design and how it can increase business.
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- How To Make Money With Domain Investing
- Domain Names And Web Hosting In Layman Terms
- What You Need to Keep in Mind Before Selecting a Domain Name
