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Video SEO Tips And Techniques
June 9th, 2010 | Posted in SEO.Putting videos online is all the rage but is it really just as simple as uploading a video to YouTube or your website for people to find it? The simple answer is No. You need to do some work to make it search engine friendly just like all content needs to be on the Internet. So here are some quick tips on how to do just that.
Backlinks are Good – Backlinks are one-way links from other websites to your video. Google puts a lot of stock in these and the more you have the better it is. So what you need to do is create them. There are three quick ways that you can do that. First when you publish that video make sure you let the world know through a news blast, a press release or some other announcement that will get picked up and published. Be sure to put links to the video in them or they’re useless. Second head to online directories, social bookmarking sites and the social networks and drop links to the video there because that’s a lot of people who will be able to find it a lot quicker. Finally, keep your own media list that includes sites with forums and blogs that pertain to what your videos are covering. That will give you a personal network of people and sites where you can go and drop links yourself of ask them to do it for you. Bingo! Backlinks!
Add a Little Text – You can’t hit all of the people all of the time with video and audio information. Some people are at work, can’t hear or don’t speak English. That means your message is lost on them if it’s not presently visually. So you need subtitles which will allow you to put text into the videos. That allows your message to get out to the masses even if they can’t hear it or don’t speak English. See how cool that is? It’s an ideal place to drop in some URLs and contact information so they know where to find you and your website, product or company.
Multi-faceted Distribution – Get that video out to as many places as you can because that will get it seen. If you don’t want to pose the whole video to other video sharing sites but want people to see a teaser that leads them back to you then do that but be certain to include enough information so that they are compelled to find out more. You can even get a piece of software that will do all the submissions for you quickly and easily in a sort of fire-and-forget fashion where you don’t even need to be there.
Some of this will take some time, but if you do it, they will come. The more backlinks and places where you video is viewable means the quicker your message and information will disseminate to the masses. So get to it and you’ll soon find yourself with more traffic than you thought you could get.
These are some tips to get started, but most businesses prefer to work with a trusted video optimization company. Successful video optimization requires professional keyword research, optimization and distribution. Consider the internet’s highest ranked resource for video search engine optimization, ReelSEO.
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- Top Ten Video Search Engine Optimization Tips And Tactics
- Easy Video Player – Putting Your Video Marketing To Work
- Tips and Tricks You Should Know About Video Marketing
