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YouTube Video Marketing Advice And Expert Tips
June 9th, 2010 | Posted in SEO.YouTube is not only the world’s largest video sharing site but it’s also the second largest search engine (behind parent company Google). So if you want your stuff to be seen by people then you need to show up on there. So here are some quick tips on how to do just that. Now remember, YouTube officially does not allow you to use it for commercial purposes but you can still do YouTube Marketing.
Videos are still difficult to index in most search engines and they could use a little help. YouTube now offers automatic captioning on all videos uploaded there. The good news is that it is extra text that is searchable by search engines. But you can help your cause by also creating subtitles for your videos. Subtitles will help you get the message out to more people. Plus, you can create them in multiple languages. That means that your message will be easily found in search engines because subtitle files are text and all search engines can read that.
If you’re a producer of video content that is available in pay form, say on a DVD on Amazon, etc, then you should be putting direct buy links at the bottom of the videos you upload. One notable group (Monty Python) did this and sales of their products skyrocketed. By giving viewers more information, links and quick ways to buy the products you can easily increase your own sales and bottom line.
YouTube is more than just a place to share videos, it’s a living breathing community. What comes around goes around in the community. If you subscribe, comment, share and take an active interest in the community, it will do the same for you. This is invaluable because YouTube rankings do not only take into account views, title, description and video age. In fact they use almost every facet of YouTube interaction available including visits,comments, subscribers, playlist additions and inbound links. They track how many times your video is embedded and watched and it all counts toward your ranking. If you want higher rankings you need to be an active member of the community and it will help boost your videos as well.
Content is king. Without good content in your videos you can’t possibly hope to scratch your way to the top of the pile. It’s got to be interesting, it has to be compelling and it has to call viewers to action if you truly want to increase your brand awareness and conversion rate or boost sales. The best way to do that is in the content itself. Make it useful, informative, and interesting. That’s a tough balance and all in under 5 minutes. The most successful videos on YouTube are rarely the most over-produced, the most scripted or the most expensive. They are generally the most genuine and that’s what you need to aim for when making your YouTube videos for marketing. Those are the videos that will get people interested in your product and brand.
These are simple steps but difficult to implement properly. Online video marketing is rapidly expanding and if you’re truly interested in getting results you might need some help. There are plenty of places online to get help with YouTube marketing you just have to know where to look. Information is power and when wading into the turbulent waters of YouTube Marketing you need to be sure you know which way the current is flowing or you’ll get pulled under.
To learn more about video marketing and video search optimization visit ReelSEO. ReelSEO offers VSEO and YouTube SEO news, information, tips, advice, and best practices to help internet marketers make the most out of their online video efforts.
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