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Email List Marketing: Getting The Highest Response
June 10th, 2010 | Posted in SEO.Most internet marketers have heard the saying at some point in their online careers, ‘The money is in the list”.Why is this advice repeated over and over again by online marketing experts?Is it absolutely necessary to have a mailing list at all?It’s an absolute necessity. List building is so important simply because you will have access to a large targeted audience who are already interested in your niche topic. Your list is your asset that can give you financial freedom, liberty to grow business and most importantly, peace of mind. The rising costs of online advertising mean that acquiring new customers is becoming expensive. If you use Adwords and it costs you 50 cents per click to bring in new visitors to your site, you’re paying $50 for every 100 new visitors you receive. \Let’s say you use Adwords to bring in new visitors and that you pay 50 cents for each click, this would mean you’re paying $500 for 100 clicks through to your site. However, if you only have a conversion rate of 2%, this means you’re making on average 2 sales for every 100 clicks, so the rest are wasted. Instead of this, if you grab their email address first, your conversion rate can be as high as 40%! This kind of benefit makes it easy to see why list building should be a priority.
There are many ways to increase your online profits, make more sales and get more customers. But few things can compete with a marketing list when it comes to long-term growth. Online success is comprised of making money, first, and then finding some leverage and expanding the income. The size of the internet cannot be imagined along with the numbers of people each with their own interests. Like a river passing by with no end. If you want to prevent your customers from getting lost, then you must know where they are. Meaning, you’ll need to know their contact information so you can communicate with them.
It is hard to maintain communications with a website visitor after they leave and don’t ever return. You must have contact info, email addresses, if you want to enjoy repeat sales and customers. If you have that info you are free to email your product/service offers or great content to share. If you build it and do it right, your email marketing list can grow to be your best weapon. Having access to your target market in such a way almost guarantees a traffic source that never dies. When you have a great offer you want to promote, then contact your list and you’ll be able to send targeted traffic right away. Now, let’s talk about some useful and profitable tips for your own list building project.
If you’re just getting started in IM, you probably have not built an email list, yet. There really are quite a few online marketers who have been around for a while, but they still don’t have a list. So the biggest tip that you need to focus on is to start the right away. Don’t waste your time by just learning, also take fast action. You can quickly find yourself lost at sea if you try to absorb everything freely available online about IM. It’s so easy to end-up going in circles if you fall for listening to everyone’s advice, spending half your time in forums, or subscribing to a hundred newsletters. All you really need to do is to begin on your own email list, then all other matters will find their place.
List building can turn out to be a slow, dull and boring process that takes months or years if you don’t know what you’re doing. There are plenty of ways to speed up your list building efforts, but the fastest is to learn from the correct source. That’s right; get a mentor, a teacher, a guru who can give you easy list building tactics. This way you will be able to create large lists fast and the quality will be high. When you have a mentor, there are many mistakes you can avoid on the long run. If you’re serious about keeping ahead of the competition, you’ll need to work on fast methods that work.
It takes some effort to start your list, but in time things will be in place and it gets easier.If you treat your list with respect and give useful information, they’ll tell other people and you’ll begin to grow even more.
List building is definitely one of the greatest strategies. I’ve used this way to successfully promote my Guitartricks, an online guitar course. Check it out on Guitar Tricks.
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