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Not Having A Website For Your Business Could Result In Missed Opportunities.
May 2nd, 2010 | Posted in SEO.If you don’t have a business website then, most likely you are losing business to those companies that do have one. About 70% of the US population uses the Internet and the vast majority of those users have either purchased something online or have stated in polls they would be willing to make a purchase online. So unless your business owns a website then you are closing the door to your business to all but the most local of these people.
Let’s start by outlining the reasons why a legitimate business wouldn’t want to have a web site. I can really only think of one – cost! Even that isn’t a barrier these days, even if you cannot afford to pay a web designer to design and build a website for you, there are many services that will host your website and provide a simple to use site-builder that will give you something more than half decent within a few hours of you setting up the account. This should cost you anything up to $10 per month. Yes, there may be limits on what you can do to it while you are building, but once it is up you now have an online brochure that you can send people to so they can read up about your company, your products and services and they have a way of contacting you…24 hours a day, 7 days a week.
If you don’t want to push your prospective clients into the hands of a competitor, you really do need to own a business website. Most people expect a business to own a website, and when they are researching the company that they are thinking of doing business with, they will look for their website in order to find out about the company, its philosophies, products and services. The main problem with this is that while searching for your company website they phrases they may type into a search engine to find you (e.g. shoe stores in Fort Myers, Florida) will bring up the websites to your local competitors too. So not having any kind of web presence at all is going to handicap you. Even having a website isn’t necessarily going to prevent your competitors’ sites from being clicked, but not having a site, could mean that you are lost in the mix.
For companies who wish to trade nationally and/or internationally, owning a business website is an absolute must. Your website could be like having a fleet of unpaid salespeople all over the country, or the world. If you get your site well optimized for the search engines, or if you manage your paid ads (such as Google’s AdWords) wisely then you will find that your site is getting hits from your geographical target markets, which hopefully will lead to eventual sales.
When you are doing looking for details of a business do you dig out your copy of the Yellow Pages, or, like most people, do you go to Yahoo or Google and type in the company details in the search engine? A poll showed that 67% of people do the latter. I am not saying that Yellow Pages is dead. That is not the case at all, especially if you are purely targeting a more local market. But it is suffice to say that even Yellow Pages has acknowledge the power of the Internet by turning their hard copy directories into electronic copies and placing them on the Internet.
As time goes by each generation will become more Internet savvy, and will come to rely on it more and more in order to gather information. With the advent of 3G and 4G mobile phones people even have the power of carrying the Internet with them in their pockets or handbags. At any point in time these people could stop in and pay a visit to your website – if you have one.
What about your direct marketing efforts? How do you build your lists of customers and prospective customers that you can market too? A simple opt-in form on your website can help you to build a list that you are able to send information about your latest special offers, or about new products you have brought aboard. And the fact that they have physically given you their contact details it means they are open to be being sold to.
So the reality is that not owning a website is going to do your business a lot more harm than good. A good business website is not only a vehicle to sell your products and services, but it is also your online business brochure, and your salesforce, which is accessible to pretty much everybody, everywhere.
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- Why You Should be Using Internet Yellow Pages to Promote Your Business
