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Email List Creation – Rumors Or Facts?
May 4th, 2010 | Posted in SEO.There’s a popular saying among Internet marketers, and that is: “the money is in the list”.Why do online marketers feel the need to push this same piece of advice at anyone who will listen?Is having your own email list such a big deal any way?Of course it’s important. Building a list of responsive people means you will have access to an entire list of people who are already interested in your products or services. A good mailing list can grow into a valuable asset that has been proven to boost sales, raise profits and lower the cost of advertising. Acquiring new customers for your business can be very expensive, especially with the rising costs of advertising. If you were using Adwords to bring in new customers and you were paying 50 cents per click, you’d be paying $50 for 100 clicks. If you only have a conversion rate of 2%, this means you’ll make 2 sales for every 100 visitors you paid for. Instead of this, if you grab their email address first, your conversion rate can be as high as 40%! This kind of benefit makes it easy to see why list building should be a priority.
Numerous ways exist for increasing online revenue, sales, and gaining more customers. Not much beats out list creation when you’re talking about value over time. There are two parts to online success: The first is initially making money. The second is taking advantage of leverage and then growing the first part. The online world is like a universe in size and with an incredible diversity of people and interests. It’s a lot like a flowing river with no end in sight. You don’t want your customers getting lost, so it’s necessary for you to know where they are. Meaning, you’ll need to know their contact information so you can communicate with them.
It’s hard to keep in touch with a site visitor after they leave and don’t visit again. You’ll need to have names and email addresses if you ever hope to have repeat sales from the same people. If you have that info you are free to email your product/service offers or great content to share. If you create your list, it can evolve to be your most powerful income generator. Possessing this kind of contact with your market practically assures you a source of traffic that will never go away. You can drive instant targeted traffic to your offers by sending an email to your list. Now, let’s talk about some useful and profitable tips for your own list building project.
Building your marketing list directly tied to getting more traffic. If you want to build a quality list, then your source of traffic should be high quality too. Traffic that is not targeted to your market/offer will be guaranteed to produce dismal list marketing results. They will not be interested in your offers. Your purpose is not to have a list of people with no common interests, but rather it’s to have a list that is targeted to your particular market and offers. It’s more about the quality than quantity. Of course there are marketers who generate huge profits from small but highly targeted lists. Still, you can find lots of marketers with lists of many thousands of people but their lists are untargeted. It’s not only about list size, it’s mainly about targeted and responsive.
But that’s just the first step. You’ll need to determine how you’ll monetize it. There are a lot of different ways to make money from a list, but perhaps the best way is through affiliate marketing. One method is to review products for your list. If people find them helpful and are interested, they will buy from you. You want to do all you can to help your subscribers, but you also want to make them an offer for a product. However, be sure to find that critical balance between helpful content you send and your affiliate offers. If you want you can also monetize your list by running solo ads, doing joint ventures, running ads in your newsletter, etc.
All in all, list building takes effort in the start but as you go along it will get easier and easier.Offering great information and showing simple courtesy to your list will help you. They’ll tell other people about you, and soon you’ll be getting more subscribers.
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