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Metadata Helps In Improving Your Google Rankings
May 14th, 2010 | Posted in SEO.The term ‘Meta Data’ is one that causes constant confusion that everyone goes through it. what does it mean? Actually not many of us know where the name comes from even though many use the SEO aspects of it almost daily.
However, the very important aspect of it is, understanding how to use it effectively enables which your website to make good strides up the Google rankings.So, when you see web developers and people writing articles referencing good techniques for Search Engine Optimization (SEO) refer to ‘Meta Data,’ what are they actually talking about?
Firstly, they are referencing the ‘browser titles or page titles’ that appear on each page of your website. A lot of people are actually unaware these exist, or that you can often control the content that appears within them, YET they are one of the most important aspects of SEO as they provide the initial information that helps Google understand what your webpage and website is about.
The other areas of metadata are actually hidden from the naked eye, but are completely visible to Google. These consist of your ‘page description’ and your ‘meta keywords’.
Your ‘page description’ information does not normally play an essential role in improving your ranking, but does help visitors understand what your webpage is about. Usually this is the 3 line description shown in the Google search results (just do a quick Google search and it is the text that appears under the main title). So, although it doesn’t help your ranking, it plays a very important role in your click through rates.
Historically ‘meta keywords’ (lots of keywords and phrases that describe your website) played a very important part in helping to identify your website. However, in recent years this has not been the case as Google has become far more sophisticated in its ability to understand your website using the other information available (and people tried to place spam keywords in these areas).
Can Metadata be used on website or blog? The amount of control you have over your metadata is completely dependent on software your website or blog has been designed within. Furthermore, this is also influenced by the access you are given to your website on your Content Management System.
WordPress, the suggested platform for building your blogs and websites, does give you complete control over your metadata – BUT, you will need to know how to configure a specific plug-in and subsequently understand what data needs to be inserted into each field to make it appealing to Google.
What is the key to successful SEO friendly metadata? As with everything here is everything about successful SEO, the key to your metadata is to keep it specific to your content and relevant to searches undertaken by your target audience. It is an art and it does taken time to get into the hang of it, but it is as important as the content that you write on every page.
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