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How To Best Utilize Links In Your Website
May 17th, 2010 | Posted in SEO.The Search Engine Optimization process is a long and fairly difficult one. There are many important things that you must pay attention to in order to get the best ranking on your website. Proper linking is one of those very important things. It’s important to know the different types of links first, the inbound links are links that link to your website from outside websites, outbound or backlinks are links on your website linking to other websites, and lastly, internal links are links within your website to various pages within it. Finding appropriate links for your website is of high importance, and creating relationships with other websites in order to get inbound links isn’t easy, so it’s a good idea to hire a SEO Consultant professional to do the job for you.
When you have a link in your website that is covered up by a descriptive text that you click on its called anchor text. It’s best that this text pertains to the rest of the website and flows well within the text surrounding it in order to have the best affect. Also, it’s very good to have a keyword somewhere in the beginning of the anchor text in order to get the best results. In regards to internal links it’s not so important to have a keyword or surrounding text relevance, however, it doesn’t hurt.
The older a link is the better, whether it’s inbound or outbound. History makes it more reliable, especially if it’s been linked to or from your website for a long time as well. Keep in mind that you can’t run out and find a bunch of websites to link to your or to add to your website, as it will look like buying/selling links. The importance isn’t necessary the number of links you have but the quality of the links. Having inbound and outbound links to reputable websites will bump up your ranking. In the case that you put a link in your website that’s to a suspicious website you will get your rank dropped, so it’s important to look for websites with good Google PR. There are certain things that you cannot control, such as unreliable websites or link farms link to your website. You will not get penalized for this as you have no control who links to you, however, avoid having too many of them link to you and do everything to stay far from them.
Directories such as Yahoo or DMOZ are great ways to get a higher ranking. There are many other directories out there that you can also sing up to, however, keep in mind that there are also suspicious directories that you don’t want to be associated with. Directories such as PR0 directories are not good to sign up with. Having inbound and outbound links that are similar to your own is also a great way to boost rankings. If you have similar websites for your inbound links it shows that your competition trusts you and you have a good relationship with them. Also, if you can get inbound links from .gov or .edu websites will help your ranking greatly, as they are the most trusted, however, also the hardest to get.
The number of inbound links to your website is important to your ranking only if the inbound links are reputable and similar to your own. Quality over quantity. It’s also very good if the page that links to you has less links, and best if your link is the only one, this is because it makes your website look more important. Though it’s good to have many inbound links, it’s not very good to have many outbound links. Make sure that you have no more than 100 per page or it may drop your ranking.
The technique of cross linking is basically a circle of links: A B CA. This is a simple version of it, however, it can get far more complicated creating a community of cross linking. Having single pixel links is also another deceitful way to get higher rankings. These links are invisible to the human eye, however, web crawlers see them and rate your website based on them. If either of these two techniques are discovered by a web site your ranking will drop if your website doesn’t get removed from the search engine altogether.
The practice of cross linking is also frowned upon. A simple example of cross linking is Link A Link B Link C Link A. Another deceitful way to get higher ranking is by having single pixel links. Though this is invisible to the human eye, it’s meant to influence the search engines ratings of the website in a dishonest way. If a search engine discovers that any of these practices are being used in your website your ranking may be dropped or your website removed altogether.
Overall, it’s important that you keep an eye on the links that you are linking to, also regularly check what websites are linking to you as well. Also, the location of your links within your website, as well as how you use them is very important. Make sure that you use proper Search Engine Optimization techniques to get your links in order to keep your rating up. A good SEO Consultant will be able to create good link relationships for your inbound links as well as help you find the appropriate ways to utilize them.
Writing on Search Engine Optimisation is like a passion for Aya Wilkinson. Her writings about latest trends in SEO can be found at the site SEO Company She has handsome experience of running the SEO Professionals
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