There’s a popular saying among Internet marketers, and that is: “the money is in the list”.Why does every Internet marketer feel the need to repeat this advice time and again?Is it really that important to have your own email list?Yes, it really is. Building a list of responsive people means you will have access to an entire list of people who are already interested in your products or services. Having a responsive list is a huge asset for an online business that can generate profits, increase conversion rates and reduce advertising costs. After all, the cost of advertising online is rising rapidly, which means that you’re paying more to source each new customer. Imagine you place an Adwords ad and you’re paying 50 cents per click and you receive 100 clicks for $50. At an average conversion rate of 2%, this would mean you’re only making 2 sales for every 100 visitors you paid for. By contrast, if you get that visitor to join your mailing list, you can potentially raise your conversion rate as high as 40%. For this reason, it’s clear to see how spending some time building your list can make such a big impact on your business.
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